They are presented to show and deliver benefits of a product or service to a potential buyer’s need. Organizing it like a persuasive speech will increase the potential buyer’s interest in the product or service. A successful presentation will enhance the possibility of a sale.
Guidelines for Sales Presentations
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Other References
http://www.ehow.com/how_5203187_build-business-presentation.html
http://www.ehow.com/how_4920379_create-sales-presentation-works.html
Video: Making a Sales Presentation
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